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Hublot Ecommerce
Hublot Ecommerce
Hublot Ecommerce
Year
Year
2022
2022
Client
Client
Hublot
Type
Type
Mini Program Design
Mini Program Design
Building the Hublot WeChat ecommerce experience in China
Building the Hublot WeChat ecommerce experience in China
Building the Hublot WeChat ecommerce experience in China
The meticulously crafted digital ecommerce experience was the first of its kind for Hublot in China, bringing their high quality of service and limited edition timepieces inside an easy-to-use and visually stunning WeChat mini program. Since its launch, our partnership with Hublot has continued, expanding on the features and functions to optimize both the UX and the business logic to strengthen digital clienteling and sales across China.
The meticulously crafted digital ecommerce experience was the first of its kind for Hublot in China, bringing their high quality of service and limited edition timepieces inside an easy-to-use and visually stunning WeChat mini program. Since its launch, our partnership with Hublot has continued, expanding on the features and functions to optimize both the UX and the business logic to strengthen digital clienteling and sales across China.
An advanced ecommerce funnel for nurturing leads & driving sales
An advanced ecommerce funnel for nurturing leads & driving sales
An advanced ecommerce funnel for nurturing leads & driving sales
With the nature of HNW customers and the high cost of Hublot timepieces, the experience of shopping and purchasing products on the Hublot ecommerce WeChat mini program was carefully tailored to create advanced sales funnels for campaigns, capturing data, analytics, and leads, nurturing them throughout the process with personally assigned sales associates from boutiques of their choice.
With the nature of HNW customers and the high cost of Hublot timepieces, the experience of shopping and purchasing products on the Hublot ecommerce WeChat mini program was carefully tailored to create advanced sales funnels for campaigns, capturing data, analytics, and leads, nurturing them throughout the process with personally assigned sales associates from boutiques of their choice.
Flexible and modular front-end components
Flexible and modular front-end components
Flexible and modular front-end components
To ensure the integrity of the design system is maintained by content managers we created a front-end system of flexible modules and blocks. The system allows for selecting from multiple block sizes, formats, and content types, then being able to control the inner structure and content within each block including the headings, text, buttons, their colors, sizes, and alignment.
To ensure the integrity of the design system is maintained by content managers we created a front-end system of flexible modules and blocks. The system allows for selecting from multiple block sizes, formats, and content types, then being able to control the inner structure and content within each block including the headings, text, buttons, their colors, sizes, and alignment.
A clear design system for consistent collaboration
A clear design system for consistent collaboration
A clear design system for consistent collaboration
As the Hublot team grew in China and more creatives, marketers, and managers became involved in the project we designed The Hublot China Ecommerce Digital Design Guide to create a unified design language within and between cross-functional teams and collaborators.
As the Hublot team grew in China and more creatives, marketers, and managers became involved in the project we designed The Hublot China Ecommerce Digital Design Guide to create a unified design language within and between cross-functional teams and collaborators.
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